Our Approach
Emotional Intelligence (EQ) is the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships empathetically. We believe that this principle applies not only to personal relationships and society, but also to brands. At the heart of our working framework is the belief that emotional intelligence - the most human of qualities - can be expressed through brands. We believe that power brands should place emotional intelligence at its heart.
Self
Awareness
We use a proprietary ‘Brand EQ’ framework to assess the strength of a brand’s Emotional Intelligence and establish ways of optimising the brand for growth. We use the following pillars to evaluate how the brand is perceived by consumers.
Social
Awareness
Self
Management
Relationship
Management
