Opinion
Trend Reports 2020 – Juices in the US Market
With Juices more popular than ever, it’s harder and harder to stand out in a busy marketplace. We’ve identified 3 design trends below that demonstrate how juice products are standing out in the US marketplace.
With Juices more popular than ever, it’s harder and harder to stand out in a busy marketplace. We’ve identified 3 key design trends below that demonstrate how juice products are standing out in the US marketplace.
Design Trend 1: Speaking To The Health Conscious By Making The Ingredient List The Hero
As consumers demand healthier, more natural ingredients in their beverages, the juice industry has come under a lot of scrutiny due to the high-sugar content and artificial ingredients of its products, especially in fruit juices. Consumers are just as concerned about what isn’t in the product as what is, believing a shorter ingredient list equals a healthier product. Thus we have seen a design trend in the juice industry with clean, easy to read labels prominently featuring real, natural ingredients, such as spinach, celery, apple, carrot, ginger, and turmeric. The rise of vegetable juices is one of the prime examples of leading with the ingredients on the packaging.
Design Trend 2: Taste Appeal Communicated Through Bold, Expressive and Contrasting Colours
In contrast to the minimal, clean design of the first trend we identified, the second design trend is all about using colour to create a distinct personality around a range of flavours. Using bold, colourful illustrations help a product stand out on a crowded shelf, and in such an increasingly crowded marketplace it’s often bold, colourful illustrations that best draw the consumer’s eye, the first step to creating an instant, personal attachment to the brand.
Design Trend 3: Competing For Attention With Big Bold Type
Similar to the second trend we identified, the third design trend relates to standing out in a crowded marketplace. Using large typography allows the juice industry to express the value of the product in a simple but highly effective way, allowing the consumer to quickly perceive the most important information. Not only does large typography help capture the consumer’s attention, but large typography adds a trendy, Instagam-able appeal that shows the consumer the benefits of the product while giving them something visually stunning to latch onto.
Author: Graham Vard, Creative Director