Opinion
Trend Reports 2020 – Chocolate Bars
As chocolate evolves away from the mainstream, we’ve seen a growing demand within consumers for more specialist brands. We’ve highlighted 3 design trends below that demonstrate this new direction for chocolate.
As chocolate bars evolve away from the mainstream, we’ve seen a growing demand within consumers for more specialist brands. We’ve highlighted 3 design trends below that demonstrate this new direction for chocolate.
Design Trend 1: Packaging Presented Like Poster Art
On a crowded shelf, your packaging acts as a poster for your brand. So what better way to grab a consumer’s attention than literally presenting your packaging like poster art? This design trend has begun to dominate chocolate packaging because it allows brands to scream and shout their personality from afar, not only leaving a lasting impression on the consumer but having that all important trendy Instagram-able quality.
Design Trend 2: Use Of Watercolour
Watercolours are a timeless classic, but in recent years they’ve also become one of the hottest trends in the design world. The chocolate industry has been quick to catch on, using watercolour in a way that makes chocolate feel on-trend while making a lasting impact on the consumer. The use of watercolour gives the chocolate a unique, one-of-a-kind look and feel, creating a cool, laid-back, hand-crafted effect that makes people fall in love with brands.
Design Trend 3: Using Gold For Everyday Luxury
Gold is back. At least that’s the third design trend we’ve spotted within the chocolate industry. In stark contrast to the functional, high protein chocolate bars within the sports nutrition industry, chocolate is traditionally a luxurious, sensuous experience – a treat. Using the colour which represents luxury keeps the everyday luxury of chocolate alive, while contrasting gold with contemporary colours and geometric shapes means the packaging doesn’t feel dated.
Author: Graham Vard, Creative Director