TP-link global rebrand
Shifting global market share to global mind share by re-branding Tp-link
- Market Audit
- Brand Strategy
- Brand Architecture
- Visual Identity Design
- Packaging Design
- Product Design Visual Principles
- Event Design
- Increased consumer awareness and demand for new smart home devices
- Record sales revenue of $2.1 billion in 2018
- Received IF World Design Award 2018 for product design
Tp-link is the world’s largest manufacturer of networking products with strong interests in both the consumer and enterprise sectors. After 20 years of success the business decided to embark on a new path – a more consumer facing one. New pending product launches would include smart home devices, home networking products as well as the companies first cell phone. With this change in direction a new revitalised brand image and brand experience would be required to help shift peoples perception of the brand and embrace a new consumer centric feel.
In order to create a new meaningful purpose in the minds of consumers we undertook a new brand strategy assignment in order to land on an authentic brand USP upon which we could build a visual and experiential personality. ‘Achievement through Simplicity’ captured the brands ambition to help people find productivity in a seamless intuitive way.
Our new creative platform allowed us to build a visual, verbal and ambient brand system through a visual identity, digital design, environmental design, UX/UI and packaging design. Our new look and feel which included a new logo and unique colour palette was core of the assignment, once that was in place we went about building a holistic brand ecosystem which would differentiate while also communicating a new found purpose within a busy competitive space.
Since the re-brand Tp-link’s consumer profile and awareness has increased exponentially while it has also achieved record sales revenue of a whopping $2.1 billion in 2017. And as demand for their new smart home devices and the networks that power them increases, TP-Link, has fast become seen as one of the world’s leading innovators of home, small and medium business networking solutions.