Creating a Better Life with FYXX
- Design Strategy
- Portfolio Architecture
- Packaging Design
- Visual Identity
FYXX are a US brand whose mission is to cure chronic disease through food as medicine, combining genetically-tuned, condition-specific nutritional supplements with personalized diet. Their message is simple: every small thing you do in your day leads to better health and a better life. Billion were tasked with creating a look and feel for the packaging that helped communicate this message along with the different health benefits for the various products in their portfolio range.
We knew the natural ingredients of the product were a unique selling point for FYXX, but at the same time it had to sit comfortably in the pharma nutrients shelf-space. The challenge was bringing the natural benefit story of the ingredients to life, while still feeling clean and minimal. As a start up we recognised the resources were limited for the company, but nonetheless we wanted to create an effective and innovative solution for them within their budgets and needs.
By using a spectrum of colours, we were able to create a sense of optimism that gave each pack a very positive feel. Creating a family of icons allowed us to communicate the ingredient story on each pack, while keeping a clean white, almost scientific look and feel. In terms of typography, we went with the idea of building blocks to represent the idea that every small thing you do in your day leads to better health and a better life.