The Brief 

In 2017, BILLION were asked to develop a new to world brand that would help launch a highly disruptive new product within the sports betting space. Betconnect is the world’s first social betting network that gives you access to the bets of professional gamblers – professionals that are so good they can’t place bets with traditional bookmakers. The product would act as an exchange where regular bettors could access the privileged information from the professionals in exchange for matching their bets.

The Challenge 

BILLION was tasked with helping the team develop the brand’s proposition, brand strategy, develop distinctive unique visual assets and also bring the brand experience to life through content engagement, digital advertising and UX / UI design. Working through the line to create a completely new way of betting.

The Solution 

As this product experience was targeting a younger, more tech savy persona group combined with the need to cut through so much visual clutter within the UK sports betting space we proposed creating a brand look and feel that was closer aligned with a financial investment product rather than a traditional bookmaker.

A clean, bold and contemporary look helps achieve a simplify perception and understanding of the service while an intuitive and clear interface design delivers a consistent product experience through language, visual elements and experiential.